The most important thing you can do to market your business is to let your future clientele know how they will benefit from your massage therapy services. Let them know what it’s about and how they will feel after they get a massage.
Let them know what you specialize in. There are different types of massage therapy, and just saying “massage therapy” is too general. Put it in a way where they can understand exactly what you do. People want details because general information doesn’t help them much, especially since there are specialized niches within it. You will provide value and credibility to yourself when you are more detailed. People won’t be wondering about what services you offer.
Create brochures and pass them out. Leave some in your facility for people to get. Tell everything about you that relates to your business. Let them know that you’re certified as a professional massage therapist. That alone will give you a boost in your value and creditability. Get testimonials from previous clients when you worked at the previous spa or other facility, prior to branching out on your own. Let them know that if they want to make an appointment they’ll have to do it as soon as possible because your spaces fill up very quickly.
Let customers know that if they want to make an appointment they’ll have to do it as soon as possible because your spaces fill up very quickly. That’s called using the “scarcity” tactic. You’re not trying to scare anyone, but you want them to make a decision as fast as they can. More often than not, this tactic works.
Use the internet to market and advertise your business. Submit or have someone else submit online ads to get more exposure. Send in commercials to the radio stations. In exchange for that, offer some of the employees a free facial. That’s a breeding ground for additional testimonials.
If you’re creating brochures for your massage therapy business, it should be as professional as possible. Use quality paper when creating your brochures. The more professionalism you put in your brochures, Explain what kind of massages you are skilled in. If you specialize in Swedish massage, then mention and the benefits that come along with it. Some of the clientele may not know what a Swedish massage is. It’s important to be very clear and concise with your brochure information. With the benefits, let them know what to expect.
